50 Shades of Wool!

Seasons are changing, trends are changing, and so are fabrics. However, one thing that is here to stay is wool. ‘Woollens are only for the winter’, is the most common misconception that needs to be obliterated at once. Woollen clothing can be worn in summer just as much as in any other season. Wear woollen clothing every season and make a statement.

The truth is, wool’s properties have evolved over the years making it durable and usable throughout the year. It regulates temperature better than any other material. Wool has various types and every type has its own distinctive properties. It is in fact a naturally flexible fabric as it doesn’t hold wrinkles and fold creases like most other fabrics. The lightweight is leverage when you’re travelling.

Merino wool, a top quality wool is obtained from Merino sheep, the wool is then treated with finishing techniques to create a highly breathable fabric. The drape of wool takes an ordinary staple item and makes it extraordinary. Wool undeniably adds an oomph factor to the clothing, taking the parameter of sophistication sky high. Men know this from choosing a top quality suit, and women from formal clothes to casual. Wool has an inherent quality of managing body odour far better than any other fabric. It is famous for its superior insulation, but only a few know it works both ways.

Prakash Departmental Stores stocks items made of Merino wool. Want to try it? Come on over!

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